NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale NEW YORK - January 30, 2019 - Vistar...
For the fifth year in a row, PlaceIQ was one of just 100 companies named as a 2018 Crain’s Best Places to Work in New...
On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location & CPG: Turning Real-World...
PlaceIQ today announced it will join the Digital Summit Detroit for a featured presentation focused on auto brand marketing success using location data. PlaceIQ's...
As Amazon Prime Day is round the corner, brick-and-mortar retailers are looking for ways to compete with the astounding sales that...
With spending on location-targeted mobile ads (including pure play, radio, television and newspapers) set to reach $38.7 billion by 2022, location marketing...
Bricks-and-mortar retailers strike back at Prime Day. Amazon.com Inc. (AMZN - Get Report) has forced other retailers to scramble to find fresh ways to compete...
Annually, I-COM produces a major face to face gathering of the Marketing Data elite called the I-COM Global Summit. It is...
At first, retailers saw location data as an opportunity to reach consumers when they were in the vicinity of a store....
Chipotle may "waste" an estimated 27 percent of their impressions if they target entire market areas where they have franchises. Some...
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced partnerships with SPINS®, PlaceIQ...
Whether in trade media or at industry conferences, it is hard to escape the ongoing buzz around location data and its...
New Offering Lets Marketers Deliver Media to Customers That Are Likely to Visit Brick-and-Mortar Locations, Significantly Optimizing Media Investments and Strategy...
Leading Marketing Industry Trade Group Recognizes PlaceIQ Offerings for Ability to Accurately Measure Real World Visitation, Produce Valuable and Advanced Customer...
PlaceIQ today announced its selection by the Ad-to-Action Awards as a finalist for the top attribution, analytics and location intelligence categories. PlaceIQ's...
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32% lift in beverage sales. Increasingly, mobile-location and other...
Location-based ad attribution primarily is thought of connecting a marketing message to a general store visit, but as consumer packaged goods...
New Joint White Paper Details Case Study, Explores Benefit of Layering Purchase and Location Data for Driving Sales, Measuring Lift and...
PlaceIQ today announced it will join the Advertising Research Foundation (ARF) for a featured presentation at its ConsumerXScience event. In a session for the event's...
PlaceIQ announced Monday that it is expanding its partnership with LiveRamp to offer its location-based data insights through identity resolution provider...
