Crain’s Names PlaceIQ Best Place to Work for 5th Year!
For the fifth year in a row, PlaceIQ was one of just 100 companies named as a 2018 Crain’s Best Places to Work in New...
October 8, 2018
IRI and PlaceIQ to Demonstrate How to Translate Location-Based Insights into CPG Sales at LSA’S 2018 Place Conference
On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location & CPG: Turning Real-World...
September 12, 2018
Digital Summit Detroit Spotlights PlaceIQ
PlaceIQ today announced it will join the Digital Summit Detroit for a featured presentation focused on auto brand marketing success using location data. PlaceIQ's...
September 7, 2018
Bricks and Mortar Take On Prime Day Challenge: 4 Hot Picks
As Amazon Prime Day is round the corner, brick-and-mortar retailers are looking for ways to compete with the astounding sales that...
July 19, 2018
PlaceIQ: Making Location Data The Essential ‘Building Blocks’ For Marketing Decisions
With spending on location-targeted mobile ads (including pure play, radio, television and newspapers) set to reach $38.7 billion by 2022, location marketing...
July 18, 2018
As Prime Day Approaches, Retailers Arm Themselves With Sales and Specials
Bricks-and-mortar retailers strike back at Prime Day. Amazon.com Inc. (AMZN - Get Report) has forced other retailers to scramble to find fresh ways to compete...
July 16, 2018
How QSRs use location data for competitive advantage [VIDEO]
Annually, I-COM produces a major face to face gathering of the Marketing Data elite called the I-COM Global Summit. It is...
July 2, 2018
How Retailers Use Location Data Beyond Real-Time Targeting
At first, retailers saw location data as an opportunity to reach consumers when they were in the vicinity of a store....
July 2, 2018
Are Brands Wasting Ad Spending Due To Poor Location Targeting?
Chipotle may "waste" an estimated 27 percent of their impressions if they target entire market areas where they have franchises. Some...
July 2, 2018
PlaceIQ Partners with IRI to Enhance IRI Verified Audiences
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced partnerships with SPINS®, PlaceIQ...
June 19, 2018
Unlocking the Power of Location Data for Publishers
Whether in trade media or at industry conferences, it is hard to escape the ongoing buzz around location data and its...
June 18, 2018
PlaceIQ Makes Media Decisions More Efficient and Eliminates Wasted Inventory with Introduction of Location-Based ‘Smart Market Area’ Audiences
New Offering Lets Marketers Deliver Media to Customers That Are Likely to Visit Brick-and-Mortar Locations, Significantly Optimizing Media Investments and Strategy...
June 4, 2018
PlaceIQ Selected for Best Attribution and Analytics Technology, Best Location Intelligence Platform in the Ad-to-Action Awards
Leading Marketing Industry Trade Group Recognizes PlaceIQ Offerings for Ability to Accurately Measure Real World Visitation, Produce Valuable and Advanced Customer...
May 9, 2018
PlaceIQ Named Finalist for Best Attribution, Analytics and Location Intelligence Platform in Ad-to-Action Awards
PlaceIQ today announced its selection by the Ad-to-Action Awards as a finalist for the top attribution, analytics and location intelligence categories. PlaceIQ's...
April 25, 2018
CPG brand used PlaceIQ location data, in-store sales to analyze NFL stadium ad impact
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32% lift in beverage sales. Increasingly, mobile-location and other...
April 18, 2018
PlaceIQ And IRI Show How CPG Brands Can Connect Sports Stadiums To Store Aisles
Location-based ad attribution primarily is thought of connecting a marketing message to a general store visit, but as consumer packaged goods...
April 17, 2018
PlaceIQ and IRI Team Up to Analyze Lift Measurement of Sponsorship Marketing, Linking Visitation Back to Offline Sales
New Joint White Paper Details Case Study, Explores Benefit of Layering Purchase and Location Data for Driving Sales, Measuring Lift and...
April 17, 2018
ARF ConsumerXScience Features PlaceIQ
PlaceIQ today announced it will join the Advertising Research Foundation (ARF) for a featured presentation at its ConsumerXScience event. In a session for the event's...
March 27, 2018
PlaceIQ Expands Partnership With LiveRamp to Help Brands Offer Personalized Experiences
PlaceIQ announced Monday that it is expanding its partnership with LiveRamp to offer its location-based data insights through identity resolution provider...
March 12, 2018
PlaceIQ And LiveRamp Partner For Access To Location-Based Audience Segments
In a sign that shows geo-data replacing the tracking cookie and even demographic profiling, PlaceIQ is expanding its alliance with consumer data matching provider...
March 12, 2018