MMA CEO & CMO Summit features PlaceIQ CEO Duncan McCall
NEW YORK – July 24, 2017 – PlaceIQ, the company building a new model of consumer behavior by connecting location data and insights,...
July 24, 2017
ARF’s ‘Untethered Shopper’ Event features PlaceIQ CEO Duncan McCall
NEW YORK – July 19, 2017 – PlaceIQ, the company building a new model of consumer behavior by connecting location data and insights,...
July 19, 2017
PlaceIQ and IRI partnership combines location and purchase data for customer insights
Location data is quickly moving to the center of digital marketing because of the way it can define real-world audiences and reveal consumer behavior...
July 14, 2017
PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands
Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location...
July 10, 2017
Location Is Not Mobile Data — It’s Consumer Data
With the proliferation of connected IoT devices and intelligent assistants, marketers have more data to make sense of than ever before...
July 9, 2017
PlaceIQ, MasterCard Behind New Infographic for Marketers Focused on Back-to-School Shoppers
PlaceIQ recently teamed with MasterCard to help marketers better understand the “back-to-school” shopper, using location and purchase data. “This kind of...
July 7, 2017
Shinola drives foot traffic with location-based campaign
Shinola, a luxury brand of watches, handbags, bicycles and accessories, teamed with location data provider PlaceIQ and media agency MullenLowe Mediahub...
July 6, 2017
How Shinola ‘Rolled Up Its Sleeves’ To Link Location Insights With Outdoor Ads
In its outdoor ad campaign that kicked off in New York this past March, Shinola sought to tap into the old-fashioned virtues of...
July 6, 2017
Shinola Drives Location-based Marketing Innovation with MullenLowe Mediahub and PlaceIQ
Advanced Location Data and Insights Fuel End-to-End Marketing Success for Leading American Design Brand NEW YORK CITY – July 6, 2017 –...
July 6, 2017
Study: Amazon is getting a ‘whole’ lot more from its latest acquisition
While Amazon’s purchase of Whole Foods Market signifies a staggering boost in its physical store breadth, the deal is much more...
June 29, 2017
Amazon picks up cafe traffic with Whole Foods – LandMark data
It seems that Amazon not only bought a retail store but a new lunch spot. According to a new analysis by PlaceIQ,...
June 29, 2017
Three Ways Performance-Based Location Metrics Can Cause Brand Missteps
Location data allows businesses to understand consumer behavior, drive sales and inform decisions in incredible ways. However, the underlying technology needs for...
June 13, 2017
IHOP saw foot traffic spike among mobile users during promotion
Dive brief: IHOP, the fast-casual chain with 1,650 restaurants worldwide, nearly doubled its foot traffic at its "Pancake with a Purpose"...
June 7, 2017
Retail Enablers: PlaceIQ’s LandMark Turns Location Into Leverage
Location is everything, and PlaceIQ has created a new way for retailers to leverage it. Enter the new LandMark product, which...
May 24, 2017
PlaceIQ’s LandMark Offering Honored as a Best New Competitive Intelligence Solution
2017 American Business Awards Recognizes LandMark as a Best New Product PlaceIQ, the company building a new model of consumer behavior by...
May 23, 2017
Marketers Are Getting More Sophisticated in Dissecting Foot Traffic
A few years ago, marketers touted the promise of location-based ads to zap smartphone-wielding consumers with relevant offers and coupons. Now...
May 18, 2017
PlaceIQ Hands Agencies, Brands Direct Access To Consumer Location Data Insights
Here's what Ansible, Gas Station TV, Havas Media, and The Media Kitchen say they can do with PlaceIQ geo-data. Now that media...
May 18, 2017
PlaceIQ Launches LandMark Location-Data Offering
PlaceIQ, an ad-tech company focused on location data, announced on Wednesday the official release of its LandMark data offering. LandMark offers access...
May 17, 2017
PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes
An idea has been percolating for some time at PlaceIQ for figuring out where customers go when they stop visiting a...
May 17, 2017