NAI Elects New 2019 Board of Directors
WASHINGTON, D.C. (May 23, 2019) – The Network Advertising Initiative (NAI), the leading non- profit self-regulatory association comprised of third-party digital...
July 18, 2019
Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud
Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud NEW YORK, July 11, 2019 /PRNewswire/ -- Zeta Global, a data-driven marketing...
July 11, 2019
PlaceIQ Partners with PMG to Measure Real-Time Impact of In-Store Holiday Foot Traffic
Place Visit Stream and Rich Media Ad Units Combined To Maximize Audience Discoveries PlaceIQ, the company building a new model of consumer...
May 14, 2019
Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution
First-of-its-kind closed-loop attribution solution is available in a completely self-serve TV campaign analytics dashboard; provides granular analysis for both national and...
May 7, 2019
Alphonso And PlaceIQ Partner Up To Layer Location Data Into TV Measurement
Stop me if you’ve heard this one: a man walks into a bar after seeing a TV ad...
May 7, 2019
PlaceIQ Releases Year In Location Foot Traffic Guides For The Travel, Retail, And Dining Industries
PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced the release of its...
April 23, 2019
Adomni Launches First-of-its-Kind Platform Providing Audience Analytics for Digital Out-Of-Home Advertisers
Newly updated digital out-of-home platform includes insights into audience behavior to deliver targeted and effective campaign results Adomni, an open online platform...
March 25, 2019
PlaceIQ Wins Two 2019 LSA Ad-to-Action Awards for Top Location Intelligence Platform and Attribution and Analytics
PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced the company has won...
March 7, 2019
Vistar Media Partners with Leading Data Providers for Comprehensive Measurement Suite for Digital Out-of-Home
NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale NEW YORK - January 30, 2019 - Vistar...
January 30, 2019
Crain’s Names PlaceIQ Best Place to Work for 5th Year!
For the fifth year in a row, PlaceIQ was one of just 100 companies named as a 2018 Crain’s Best Places to Work in New...
October 8, 2018
IRI and PlaceIQ to Demonstrate How to Translate Location-Based Insights into CPG Sales at LSA’S 2018 Place Conference
On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location & CPG: Turning Real-World...
September 12, 2018
Digital Summit Detroit Spotlights PlaceIQ
PlaceIQ today announced it will join the Digital Summit Detroit for a featured presentation focused on auto brand marketing success using location data. PlaceIQ's...
September 7, 2018
Bricks and Mortar Take On Prime Day Challenge: 4 Hot Picks
As Amazon Prime Day is round the corner, brick-and-mortar retailers are looking for ways to compete with the astounding sales that...
July 19, 2018
PlaceIQ: Making Location Data The Essential ‘Building Blocks’ For Marketing Decisions
With spending on location-targeted mobile ads (including pure play, radio, television and newspapers) set to reach $38.7 billion by 2022, location marketing...
July 18, 2018
As Prime Day Approaches, Retailers Arm Themselves With Sales and Specials
Bricks-and-mortar retailers strike back at Prime Day. Amazon.com Inc. (AMZN - Get Report) has forced other retailers to scramble to find fresh ways to compete...
July 16, 2018
How QSRs use location data for competitive advantage [VIDEO]
Annually, I-COM produces a major face to face gathering of the Marketing Data elite called the I-COM Global Summit. It is...
July 2, 2018
How Retailers Use Location Data Beyond Real-Time Targeting
At first, retailers saw location data as an opportunity to reach consumers when they were in the vicinity of a store....
July 2, 2018
Are Brands Wasting Ad Spending Due To Poor Location Targeting?
Chipotle may "waste" an estimated 27 percent of their impressions if they target entire market areas where they have franchises. Some...
July 2, 2018
PlaceIQ Partners with IRI to Enhance IRI Verified Audiences
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced partnerships with SPINS®, PlaceIQ...
June 19, 2018
Unlocking the Power of Location Data for Publishers
Whether in trade media or at industry conferences, it is hard to escape the ongoing buzz around location data and its...
June 18, 2018