by Amy Shutter | May 11, 2020 | News
Driving online sales and other use cases for location data during the pandemic. GREG STERLING— May 11, 2020—Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has... 
by Amy Shutter | Apr 21, 2020 | News
MICKEY BUTTS— April 21, 2020—Researchers from Berkeley Haas and four other universities have released a trove of smartphone tracking data in an open-source database—a powerful tool for studying how people are changing their movement patterns and potential exposure... 
by Amy Shutter | Apr 20, 2020 | News
MEGAN SULLIVAN-JENKS— April 20, 2020—As marketers (and data nerds), we’ve been looking for some insight into how consumer behaviors have changed over the last several weeks. PlaceIQ, a leading data and technology company that focuses on location-based insights as an... 
by Amy Shutter | Apr 7, 2020 | News
Acquisition Extends Location Intelligence Leader’s Powerful Multi-Channel Marketing Solution Set NEW YORK—April 7, 2020—PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and... by Amy Shutter | Nov 14, 2019 | News
NEW YORK—November 14, 2019—PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced the company’s data is now available in AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services... 
by Amy Shutter | Oct 16, 2019 | News
Now that GDPR has a year’s worth of footing and CCPA looms on the horizon, industry players are speculating on the next step: U.S. Federal data privacy regulations. And location data providers are ironically the ones pushing for it. Perhaps most vocal on that charge...