How is Covid-19 affecting consumer behavior?


  • This live dashboard displays metrics on consumer movement, comparing a category’s daily foot traffic to its same-day figures in 2019.
  • Vaccinations and declining cases kicked off an increase in activity in February 2021 that has since slowed in August with rising case rates across the US.
  • Categories are impacted at different rates in different regions – with safer options like Fast Food maintaining an index score above 1.0, while Entertainment Venues, Airports and Malls have yet to return to 2019 traffic once.
  • Vaccinations don’t snap people back to ‘normal’, but they do lessen the effects of minor case surges, regionally.

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