Intelligence

Understand consumer demand, market trends, and opportunities through location data metrics.

Audience Discovery Dashboard

The Audience Discovery Dashboard is a self-service tool you can use to easily evaluate audience segments, combine them for quick custom creation, and export for programmatic activation faster than ever!

Answer key questions with audience data, create audiences that suit your specific needs, and drive superior campaign results – with just a few clicks. The Audience Discovery Dashboard is completely free to use for PlaceIQ clients. You’ll be charged a basic CPM by your activation platform. Simply request access to this tool below, or reach out to your account representative to get hands-on access to the data that drives PlaceIQ audiences.

Audience Discover Dashboard Interface Example
Audience Discover Dashboard Interface Example

Audience Discovery Dashboard

The Audience Discovery Dashboard is a self-service tool you can use to easily evaluate audience segments, combine them for quick custom creation, and export for programmatic activation faster than ever!

Answer key questions with audience data, create audiences that suit your specific needs, and drive superior campaign results – with just a few clicks. The Audience Discovery Dashboard is completely free to use for PlaceIQ clients. You’ll be charged a basic CPM by your activation platform. Simply request access to this tool below, or reach out to your account representative to get hands-on access to the data that drives PlaceIQ audiences.

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Capture competitive shoppers by identifying brands most visited by your customers

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Easily engage brand loyalists by isolating the top 40% of visitors to your locations

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Gain net-new customers using the ‘Brand Comparison’ feature to discover new opportunities

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Understand and compare demographics to uncover new customer profiling opportunities

Our Audience Export feature is enabled through LiveRamp, and accessible to DSPs and social platforms with a LiveRamp Data Store presence, including The Trade Desk, DV360, Spotify, Facebook, and more.

Traffic health and market analytics dashboards

Join major brands in using PlaceIQ’s location dashboards to understand audience movement, monitor competitors, and measure market performance.

Use the Traffic Health Dashboard to understand the impact of events and promotions on your competitive share of market. Below, we see that Popeyes’ Share of Visit increases significantly after the re-launch of the famed Popeyes chicken sandwich on Nov 3rd.

Share of Visit over time VS. Competitors in DMA Graph

Use the Market Analytics Dashboard to understand where your locations are thriving regionally. Looking at Ford, we can determine they capture the highest visit share in the Midwest, Central, and Southwest regions of the US.

Visit Share by Region Graph

Use the Traffic Health Dashboard to monitor spikes and changes in daily foot traffic. In this example, Macy’s and Nordstrom have won traffic per store on Black Friday. Costco is revealed as a strong competitor throughout December, but doesn’t have the same Black Friday boost as other brands.

Traffic Per Store VS. Competitors Graph

Use the Traffic Health Dashboard to understand the impact of events and promotions on your competitive share of market. Below, we see that Popeyes’ Share of Visit increases significantly after the re-launch of the famed Popeyes chicken sandwich on Nov 3rd.

Share of Visit over time VS. Competitors in DMA Graph

Use the Market Analytics Dashboard to understand where your locations are thriving regionally. Looking at Ford, we can determine they capture the highest visit share in the Midwest, Central, and Southwest regions of the US.

Visit Share by Region Graph

Use the Traffic Health Dashboard to monitor spikes and changes in daily foot traffic. In this example, Macy’s and Nordstrom have won traffic per store on Black Friday. Costco is revealed as a strong competitor throughout December, but doesn’t have the same Black Friday boost as other brands.

Traffic Per Store VS. Competitors Graph

Make location dashboards work for you

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Audience Intelligence

Elevate your marketing and business strategies by understanding your audience’s movement story.

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Competitive Intelligence

Edge out competitors with a deep analysis of your share-of-visit performance – by DMA or audience type.

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Market Intelligence

Stay ahead of market shifts by analyzing industry-specific gains and losses when it comes to store visitation patterns.

Learn more about location dashboards.