Licensing
PlaceIQ ingests and processes billions of movement and mapping data points into verified visit data – so you don’t have to. License our best-in-breed location datasets to conduct your own analysis and power decision making.
Access premier location data on your own terms
Savvy brands and marketers are moving beyond simple location targeting tactics toward an increasingly sophisticated understanding of the consumer journey. In order to accomplish this, brands need access to the finest dataset in the marketplace today: PlaceIQ’s verified visit data.
Access PlaceIQ’s proprietary visitation data to analyze consumer movement, develop smarter marketing strategies, and drive real-world consumer actions.
Interested in sample data?
What can you discover with location data from PlaceIQ?
Uncover Brand Loyalists
Understand the cross-shopping behaviors of store visitors on a national or regional scale
Re-engage Lapsed Loyalists
Analyze audiences who used to visit your brick-and-mortar stores to inform marketing strategies
Understand Competitive Trends
Observe trends and behaviors of shoppers who visit your competitor’s locations
Inform Equity Predictions
Analyze store foot traffic patterns and Share-of-Visit reports to predict quarterly sales
Measure Share-of-Visit
Understand how marketing campaigns or seasonal events impact a company’s Share-of-Visit in the marketplace
Analyze Retail Site Selections
Find geographical areas with high potential for expansion based on customer loyalty
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TESTIMONIALS
Marketers choose PlaceIQ for proven results
DELIVERING PUBLISHER INSIGHTS
“These insights, and the ability to customize them at a client level, have helped us paint a more nuanced and robust portrait of the GSTV audience, and enabled us to demonstrate the value to advertisers of reaching consumers at the pump.”
Eric Sherman
SVP of Insights and Analytics
INFORMING STRATEGIC DECISIONS
“PlaceIQ has provided access to an incredible wealth of location-aware intelligence that can help us inform strategy, both broadly and tactically, for clients. Because it provides deep insights into the customer journey via an understanding of visitation trends, it is an important part of Media Kitchen’s data stack.”
Josh Engroff
Chief Digital Media Officer
ANALYZING SHARE-OF-VISIT
“It is a dynamic offering that allows you to answer questions about what’s happening in the marketplace, like what share-of-visit for a brand looks like, how overall visitation is ebbing and flowing, and how brand health can be measured market-to-market.”
Kelly Lundquist
Manager, Data Strategy
UNDERSTANDING PERFORMANCE
“Other partners have done a great job of helping us harness location data to demonstrate the value of GSTV’s active-consumer audience but PlaceIQ has taken us a step further – it’s allowed us to answer the follow-up question: why does GSTV work so well?”
Eric Sherman
SVP of Insights and Analytics
GUIDING MEDIA DECISIONS
“This has proven to be a valuable tool for guiding media decisions across the board. It allows us to understand potential customer segments in unique ways, such as ongoing visitation frequency to one brand against another, average distance traveled by customers to brands, and visitation trends down to specific DMAs.”
Robert Lamberson
Director of Analytics
DELIVERING QUALITY DATA
“With the mindset that consumers need to be at the heart of every marketing strategy, brands and agencies need to find ways to reach them and deliver more relevant messages. We believe quality data and advanced technology underpin that entire approach, and our collaboration and investment with PlaceIQ reinforce our commitment to helping brands meet that expectation.”
UNDERSTANDING CUSTOMER INTERACTIONS
“PlaceIQ, combined with our proprietary banking data, provides a near real-time understanding of what happens as you make changes to your network. With respect to marketing, everything is moving to addressable. Broad blasts are costly and ineffective, and understanding who is likely to switch and how they interact allows you to be more efficient.”