Measurement

Measure the effect of marketing campaigns beyond the screen with real-world foot traffic. 

Place Visit Rate®

It’s no longer just about the click. Understanding what happens beyond the screen – like visits to your store – is an important way to measure marketing successes.

PlaceIQ’s PVR® is a first-of-it’s kind measurement metric that measures foot traffic patterns to help marketers understand the offline impact of advertising campaigns.

PVR + Purchase Data = The Perfect Match

When paired with purchase data, location intelligence can help marketers measure their performance at an even deeper level. We’ve partnered with third-party sales data companies across verticals to deliver a more complete understanding of offline performance.

CPG Purchase Data

Understand which exposed audiences went to a specific store, and their CPG shopping activities

Retail Purchase Data

Understand which exposed audiences went to a specific store, and their retail shopping behaviors

Auto Purchase Data

Understand the impact of advertising on dealership visitation and subsequent vehicle purchases

Are your TV ads driving in-store visits? 

That’s right – TV has gone mobile. By combining location intelligence with viewership data, TV advertisers can now understand which locations audiences visit after viewing a commercial. Integrating the two datasets empowers marketers to understand which ads are driving foot traffic to brick-and-mortar locations, and optimize their future campaigns.

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Ready to measure your offline performance?

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