Measurement

Use foot traffic to measure the effect of marketing campaigns beyond the screen, with daily visitation metrics.

Place Visit Stream illustration

Place Visit Stream

Join the leading platforms in the industry in selecting the most accurate and actionable measurement data, first brought to market by PlaceIQ. Easily access visitation measurement on your own terms – either through direct data delivery or through existing partnerships, including Google DCM, The Trade Desk, Viant, DataXu, Amobee, and LoopMe.

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Measure

Measure foot traffic coming into your locations, or other locations, on a daily basis

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Integrate

Easily integrate daily foot traffic data across trusted partner platforms like Google and TTD

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Optimize

Drive more foot traffic by optimizing your media campaigns to visits, not clicks!

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Attribute

Understand the real-world impact of your ad spend across platforms, including mobile, display, and video

Place Visit Rate®

PlaceIQ’s PVR® is a first-of-it’s kind measurement metric that measures foot traffic patterns to help marketers understand the offline impact of advertising campaigns.

Place Visit Rate Illustration
Place Visit Rate Illustration

Place Visit Rate®

PlaceIQ’s PVR® is a first-of-it’s kind measurement metric that measures foot traffic patterns to help marketers understand the offline impact of advertising campaigns.

Visits + Purchase Data

The perfect match

When paired with purchase data, location intelligence is a proven predictor of purchase. We partner with third-party sales data companies across verticals to deliver a more complete understanding of consumer journeys, consumer preferences, and offline campaign performance.

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CPG Purchase Data

Understand which exposed audiences went to a specific store, and their CPG shopping activities
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Retail Purchase Data

Integrate purchase habits with retail shopping visitation trends to reach highly targeted shoppers
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Auto Purchase Data

Understand the impact of advertising on dealership visitation and subsequent vehicle purchases

Measure the real-world impact of your marketing.