Measurement
Place Visit Rate®
It’s no longer just about the click. Understanding what happens beyond the screen – like visits to your store – is an important way to measure marketing successes.
PlaceIQ’s PVR® is a first-of-it’s kind measurement metric that measures foot traffic patterns to help marketers understand the offline impact of advertising campaigns.
PVR + Purchase Data = The Perfect Match
When paired with purchase data, location intelligence can help marketers measure their performance at an even deeper level. We’ve partnered with third-party sales data companies across verticals to deliver a more complete understanding of offline performance.
CPG Purchase Data
Understand which exposed audiences went to a specific store, and their CPG shopping activities
Retail Purchase Data
Understand which exposed audiences went to a specific store, and their retail shopping behaviors
Auto Purchase Data
Understand the impact of advertising on dealership visitation and subsequent vehicle purchases
Are your TV ads driving in-store visits?
That’s right – TV has gone mobile. By combining location intelligence with viewership data, TV advertisers can now understand which locations audiences visit after viewing a commercial. Integrating the two datasets empowers marketers to understand which ads are driving foot traffic to brick-and-mortar locations, and optimize their future campaigns.
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