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How Brands Must Rethink Location Data for a Post-Pandemic World
In a post-COVID world, the physical location of customers could prove a valuable source of data, helping businesses translate pandemic data into retail sales.
HERE Technologies Partners With PlaceIQ To Deliver Custom Services
HERE Technologies has partnered with PlaceIQ to offer automotive customers personalized location data through the mapping giant’s HERE Marketplace. PlaceIQ location data, focused on the U.S. market,...
HERE Marketplace includes PlaceIQ data used by marketers to deliver custom services
Chicago, IL 22 March 2021 – As carmakers utilize connectivity to deliver personalized services to customers throughout their journeys, the HERE Marketplace now offers the auto industry seamless...
PlaceIQ Acquires Skyhook’s Geospatial Insights Business Line
NEW YORK, Feb. 1, 2021 /PRNewswire/ -- PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today...
PlaceIQ’s Mobile Location Data Now Available On Bloomberg Enterprise Access Point
NEW YORK, Jan. 19, 2021 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced that its intelligence is now available to...
Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale
Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore’s Predictive Audiences RESTON, Va., Jan. 11, 2021 – With third-party cookie deprecation fast approaching,...
PlaceIQ Named One Of Crain’s Best Places To Work In New York City For The Seventh Year In A Row
NEW YORK, Dec. 10, 2020 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior with location data and insights, today announced its selection as one of New York City's Best...
What Can Smartphone Location Data Tell Us about the Pandemic?
Yale SOM’s Kevin Williams uses cellphone location data to track retail foot traffic. After COVID-19 brought in-person commerce to a halt, he and his co-authors repurposed their approach to create a...
Breakfast Blues: Harmelin’s Analysis of Foot Traffic Shows Big Dip in Morning C-Store Visitation
GARRY HERBERT—October 16, 2020—Over the last few weeks, a team at Harmelin Media has been conducting a study of foot traffic to 42 different convenience store chains across the US, comparing...