Three Ways Performance-Based Location Metrics Can Cause Brand Missteps
June 13, 2017
Location data allows businesses to understand consumer...
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News
IHOP saw foot traffic spike among mobile users during promotion
June 7, 2017
Dive brief: IHOP, the fast-casual chain with...
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Retail Enablers: PlaceIQ’s LandMark Turns Location Into Leverage
May 24, 2017
Location is everything, and PlaceIQ has created...
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PlaceIQ’s LandMark Offering Honored as a Best New Competitive Intelligence Solution
May 23, 2017
2017 American Business Awards Recognizes LandMark as...
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Marketers Are Getting More Sophisticated in Dissecting Foot Traffic
May 18, 2017
A few years ago, marketers touted the...
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PlaceIQ Hands Agencies, Brands Direct Access To Consumer Location Data Insights
May 18, 2017
Here's what Ansible, Gas Station TV, Havas...
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PlaceIQ Launches LandMark Location-Data Offering
May 17, 2017
PlaceIQ, an ad-tech company focused on location...
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PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes
May 17, 2017
An idea has been percolating for some...
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PlaceIQ’s LandMark Powers Location-Based Insight Innovation for Ansible, GSTV, Havas Media, The Media Kitchen and More
May 17, 2017
Wide Availability of LandMark Empowers Industry Leaders...
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Did Your Customer Opt for One of Your Competitors?
May 16, 2017
Using location data to understand shopper behavior Access...
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BofA’s Paskalis: Voice Search Is A Double-Edged Sword For Marketers
May 14, 2017
Consumers aren’t asking Alexa for their top...
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[Retail Customer Experience] Location data is Leading a Retail Revival — Here’s How
April 28, 2017
The retailers that are innovating are those...
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[Mobile Marketer] Location-Based Marketing for Retail
April 25, 2017
But location marketing isn’t stagnant and is...
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The Top 25 Marketing Technology Trailblazers
April 17, 2017
Ad Age names the digital transformers, data scientists...
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PlaceIQ CEO Duncan McCall Named One of Advertising Age’s Top 25 Marketing Technology Trailblazers
April 17, 2017
PlaceIQ Earns Recognition as a Leader for...
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PlaceIQ Presents The Offline Consumer Journey [webinar]
April 13, 2017
PlaceIQ, the company building a new model...
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Snap Advertisers Can Now See If Their Ads Increase Foot Traffic
April 12, 2017
Buoyed by the success of its test programs,...
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Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
April 12, 2017
Snapchat will add location-related targeting categories to...
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For Volvo, Location Analytics Helps ‘Outsmart, Not Outspend’ Auto Dealer Rivals
April 11, 2017
“It all comes down to attribution,” Volvo's...
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PlaceIQ Joins Volvo at the MMA Location Leadership Forum
April 3, 2017
NEW YORK – April 3, 2017 –...
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