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Yale SOM’s Kevin Williams uses cellphone location data to track retail foot traffic to answer what smartphone data reveals about the pandemic.
Harmelin used data from PlaceIQ, a leading provider of mobile location data and insights, to analyze consumer interactions with c-stores of all sizes.
Time Equals Money: Moat Outcomes Gives Advertisers Fast and Actionable Measurement of Real-World Business Results
By integrating location data from PlaceIQ, Moat Outcomes helps marketers measure whether their digital ads are driving a lift in brick-and-mortar visits.
605 made data deals with Catalina, PlaceIQ, and Polk Automotive solutions by IHS Market to enable a faster and more accurate measure of campaigns.
A paper that serves as an introduction of a living database of smartphone locations, designed and shared to support ongoing pandemic research.
Adsquare partners with location intelligence company PlaceIQ, allowing marketers to make use of location-based segments for more effective OOH planning.
Search Engine Land leads a Live discussion with Foursquare CEO and PlaceIQ CEO to discuss what location data is telling us about consumer behavior.
Location data can be an indispensable tool in understanding how customers and prospects are behaving in this highly unpredictable environment.
Researchers from Berkeley Haas and four other universities have released a trove of smartphone tracking data patterns in an open-source database.