Location Data Accuracy Revealed
Study confirms average accuracy of location data.
For the first time, marketers now know the practical accuracy of location data, as shown through a 3rd party study. The study analyzed how far away devices actually were from where they were reported to be located, revealing a variance that might surprise you.
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- How accurate location data really is
- The factors that affect location data accuracy
- Best practices to master location based marketing
- The right questions to ask location technology vendors