WHITE PAPER

Location Data Accuracy Revealed

Study confirms average accuracy of location data.

For the first time, marketers now know the practical accuracy of location data, as shown through a 3rd party study. The study analyzed how far away devices actually were from where they were reported to be located, revealing a variance that might surprise you.

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  • How accurate location data really is
  • The factors that affect location data accuracy
  • Best practices to master location based marketing
  • The right questions to ask location technology vendors