MMA | DATT Unplugged: Personalization in a Privacy Conscious World

The death of third-party cookies, growth of privacy regulations like GDPR and CCPA, and spread of browser level blocking are empowering consumers and influencing how companies obtain and use customer data. This is prompting marketers to ask what is more important to consumers: personalization or privacy? This panel explores how marketers are planning for a future without cookies, what’s really changed, and strategies and alternative ways to engage consumers with relevant messaging.