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State of Integrated Marketing 2017

State of Integrated Marketing 2017

State of Integrated Marketing 2017

About this paper

About this paper

Key Findings and Methodology

Key Findings and Methodology

Drive-By Audiences

The connected consumer requires a connected experience

Modern Marketer or Traffic Cop?

Modern Marketer or Traffic Cop?

As marketers adopt new tactics, converging metrics for measuring online and offline marketing success will be necessary.

As marketers adopt new tactics, converging metrics for measuring online and offline marketing success will be necessary

The drive for integrated marketing programs: expectations vs. reality

The drive for integrated marketing programs: expectations vs. reality

Breaking down legacy silos

Breaking down legacy silos

Building a cross-channel measurement strategy

Building a cross-channel measurement strategy

Marketers adopt new KPIs as they expand across channels

Marketers adopt new KPIs as they expand across channels

Goals of Offline Marketing Campaigns Have Evolved Over the Last Two Years

Goals of Offline Marketing Campaigns Have Evolved Over the Last Two Years

Changing KPIs in Online Marketing Campaigns

Changing KPIs in Online Marketing Campaigns

Building a successful measurement process

Building a successful measurement process

Tools and Services Deployed for Marketing Measurement

Tools and Services Deployed for Marketing Measurement

Importance of Organization’s Marketing Measurement Processes

Importance of Organization’s Marketing Measurement Processes

Conclusion and recommendations

Conclusion and recommendations

Marketers have their greatest opportunity ever to tie their actions to business outcomes.

Marketers have their greatest opportunity ever to tie their actions to business outcomes.

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