The Year in Location 2017: CPG
Location trends that shaped the industry in 2017.
Which brands won the year in terms of visit-share? Who stole foot traffic from competitors, and at what times? What effect did industry disruptions have on in-store visitation? The answers to these questions and more lie in location.
Location is a key mechanism for understanding consumers, competitors, event performance, market opportunities and more. Download the full report to access key location-based stats from last year, and tactical recommendations for marketers from location experts.