How Location Data Can Help Marketers Optimize for an Exceptional Holiday Season

Presented as part of Criteo’s Holiday Planning for an Exceptional 2020 virtual series, our own Drew Breunig joins the Criteo team to share the latest on consumer behavior from an online and offline perspective – including strategies for how to maximize ROI this holiday season.

Learn how to focus your messaging, and effectively allocate spend during your busiest season. In this webinar, we’ll discuss:

• Ways consumer shopping has changed during the pandemic, and what they’re looking for from brands
• How marketers can monitor consumer activity online and in-store around the holidays and adjust to meet those changing needs
• Solutions for segmenting audiences and focusing messaging based specifically on activity and purchases
• What brands should be measuring and optimizing against to limit waste and drive purchases