How marketers are using location data to plan for the new ‘normal’
Social distancing changed the way business plans are shaped moving forward.
Presented with the Mobile Marketing Association, PlaceIQ’s head of Strategy, Drew Breunig, takes viewers through three months of data and research – detailing a step-by-step plan to measure and market during the reemergence of foot traffic.
View this webinar to learn about:
- The different phases of life under social distancing, and where we are now
- How marketers are using location data to monitor business health and watch for cues of reopening
- Local-level data on rural vs urban propensity to venture out
- Tips for how to handle the regional complexity of reemergence – and knowing where to spend critical advertising dollars