Location Data Accuracy: The Breakdown

Location Data Accuracy: The Breakdown

Part one in a three-part blog series that will deep dive into the inner workings of location intelligence to bust myths, reveal truths and unveil how your brand can benefit from tapping into the ever-expanding pool of location-based data.   What is location...
Mobile location data is accurate up to 30 meters: Report

Mobile location data is accurate up to 30 meters: Report

While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers’ programs. As mobile has grown, savvy marketers have...