Location Data Spotlight: Coachella 2017 Visitation Trends

Location Data Spotlight: Coachella 2017 Visitation Trends

  Festival season brings out people from all walks of life. Music lovers, media socialites, Instagram celebrities, actual socialites, brands and people who just want to enjoy the late-April weather of Southern California’s Coachella Valley. Coachella Valley hosts...
Location Data Spotlight: Free Pancake Day 2017

Location Data Spotlight: Free Pancake Day 2017

On March 7th 2017, IHOP offered free pancakes for their Pancake with a Purpose event on National Pancake day. We asked ourselves – does handing out free pancakes get more people in the door, or is this marketing promotion a short stack? We took a look at the data, and...