The Language of Location: The Nuts and Bolts

The Language of Location: The Nuts and Bolts

By Vikas Shanbhogue, Head of Platform PlaceIQ has built a technology platform that contextualizes a vast amount of location data, in order to draw conclusions about consumer behavior based on physical locations. This process empowers data analysts and marketers to...
3 tech companies that may advance location-based ads

3 tech companies that may advance location-based ads

A handful of ad-tech companies specialising in the collection, aggregation and distribution of location data may be paving viable paths for all brands. Another company, PlaceIQ, is trying to tackle the immature-tech challenge with its own programming language, PIQL,...